Magno Plus Gloss and Magno Plus Silk Coated Paper

Help manage colour by designing in visually neutral surroundings; patterns and strong colours in the background affect how we perceive screen colour. Ambient light, like sunlight on the screen, will also affect contrast

To help manage colour expectations, remember that every digital device has its own specific colour gamut with a limited range of colours. Even devices of the same make and model can differ from each other, which is why the colour on your screen may look slightly different from what your colleague is seeing on his or her screen. Also, as digital devices age, their ability to render colour changes

Remember that the quality and weight of the paper you use will affect colour fidelity

Ask your offset printer to provide their ICC colour profile so you can view it on your system and match it to your colour space

Consult with your customer before you convert from RGB to CMYK so you can match their colour profile and printing conditions

Think beyond print when preparing files. These days the same design may be used on different media – different types of paper, billboards, the Internet, plastic, etc.

Always retain an RGB version of the original document for all eventualities

Choose colour proofing paper that is able to simulate both colour gamut and paper shade of your printing process

Linearise and profile your proofer using the proofing paper in question

Make sure you are using correct press ICC-profile for print simulation

Use absolute colourimetric rendering to simulate paper shade

Use a commonly accepted colour control wedge (e.g. Ugra / Fogra Media Wedge) for quality control

Mark your proofs with the results of quality control measurement – this will show the printer that proof can be trusted

Design in visually neutral surroundings; patterns and strong colours in the background affect how we perceive screen colour. Ambient light, like sunlight on the screen, will also affect contrast

Remember that every digital device has its own specific colour gamut with a limited range of colours. Even devices of the same make and model can differ from each other, which is why the colour on your screen may look slightly different from what your colleague is seeing on his or her screen. Also, as digital devices age, their ability to render colour changes

Keep your monitor and laser/inkjet printer accurately calibrated. Calibration should be done at least once a month, and preferably every two weeks. A choice of monitor proofing software is available at affordable prices

Grey balance has traditionally been targeted to 50% K vs C50%, M40%, Y40%

In modern ICC-based picture workflow this does not necessarily qualify anymore

ECI / bvdm has developed a concept where corresponding CMY percentages are taken from ICC- profile data by checking which K50% Lab-values correspond to which CMY combination